Jamaica has a rich heritage of natural fiber weaving dating back hundreds of years. Passed on from generation to generation, these weaving skills were at one time highly-prized and the only source of income for many families. Unfortunately, globalization trends in the 1990s meant that cheap, imported craft items often replaced the locally-made products and the industry went into decline.

With a renewed interest in natural, handmade artisanal products, Beenybud set out in 2018 to work with straw and thatch artisans to design and produce products that honor this heritage, but also to use more contemporary designs to suit the tastes of local and international consumers.

Beenybud is also involved in the planning of a future project to research and archive historical information on weaving in Jamaica for cultural preservation